Posts tagged ‘Different’
Content is King, Story is Gold
A production house in Los Angeles called Halo-8 has announced what they call “EtherFilms” – a new mode of storytelling that breaks the traditional, passive consumption model and introduces a narrative discovery where the viewer can choose to jump between story lines, media types, and extra content. This new type of storytelling is being dubbed [...]
Thoughts On Fashion
Fashion has a bad rap. People who are into it are labeled as self conscious, self centered, narcissistic materialists. But if you think of fashion as art, the world becomes a more interesting place and those fashionistas aren’t so bad anymore. People watching and taking notice of fashion on people, it’s pretty mundane. Until a pair of green [...]
Acts not Ads: HumanKind by Leo Burnett
When you think of advertising you think of crap. Most advertising is crap. Same shit different day, right? Not according to Leo Burnett Wherever there’s a problem, there’s an opportunity. In a sea of bad ads, the cream rises to the top. Over the past few years, renowned and traditional agencies have begun to take [...]
Rethinking the Music Video
For the most part, all music videos are created equally cliché. Think about how an overwhelming amount of what is on MTV and VH1 is visually stereotypical. Hip Hop tracks will have girls & rims, country tracks will have hats & pickups. There are exceptions, but even they are reactive – driven by a filmmaker’s concept. Jakob Trollback is [...]