alexploration

Documentary to Watch: “Re:Generation”

alex — Tue, 24 Apr 2012 02:12:00 +0000

DJ Premier conducting classical. Crystal method playing R&B. Mark Ronson composing Jazz. Pretty Lights producing country. Skrillex singing rock. The Grammys put together one killer documentary on the progression of music called The Re:Generation Music Project. Five of the most popular and influential musicians of today were teamed with several other artists outside their genre, [...]

The Relativity of Age

alex — Wed, 08 Feb 2012 19:06:00 +0000

Posted in Uncategorized

Our perception of age is flawed. We think of age as a finite number. If someone is ten years old, then they have ten different years of maturing and growing. If you add one year, you will add one more year of maturity, right? Wrong. The five-year difference between a one year old and a [...]

Documentary to Watch: “Helvetica”

alex — Wed, 25 Jan 2012 23:23:00 +0000

Posted in Uncategorized

More about typography and design history than about the Helvetica typeface itself, this documentary does well to entertain and inform. Detailed and nerdy enough for design professionals to love, but still dumbed-down enough for anyone to appreciate. Great music too.

Content is King, Story is Gold

alex — Mon, 02 Jan 2012 15:21:00 +0000

Posted in Uncategorized

A production house in Los Angeles called Halo-8 has announced what they call “EtherFilms” – a new mode of storytelling that breaks the traditional, passive consumption model and introduces a narrative discovery where the viewer can choose to jump between story lines, media types, and extra content. This new type of storytelling is being dubbed [...]

Music Moves

alex — Wed, 31 Aug 2011 18:08:00 +0000

Posted in Uncategorized

I love music. It alters your state of mind. “Music. Moves. People.” I quote my favorite Jedidiah shirt: “Music affects all mankind in one way or another. It can cause tears or laughter, pain, or joy, anger or peace, hope or dispair….but most important….it MOVES.” That being said, I think that more important than what [...]

Portraits of the Sun

alex — Sat, 20 Aug 2011 06:00:00 +0000

Posted in Uncategorized

Pretty much anything looks cool in slow motion. Multiply that by 24 cameras and GE will give you an impressive new look at something that’s already fun to watch. Add some insightful music and a few interesting facts, and you’ve got a campaign worth blogging about.

Lego Table

alex — Thu, 14 Jul 2011 04:52:00 +0000

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I love it when two opposites are melded to create a deeper takeaway; like a kid’s toy used to create a business tool. How perfect is this: a conference table built from Legos. It says ‘curiosity and imagination of a child, but with the diligence and ingenuity of an adult.’

Thoughts On Fashion

alex — Tue, 14 Jun 2011 16:15:00 +0000

Posted in Uncategorized

Fashion has a bad rap. People who are into it are labeled as self conscious, self centered, narcissistic materialists. But if you think of fashion as art, the world becomes a more interesting place and those fashionistas aren’t so bad anymore. People watching and taking notice of fashion on people, it’s pretty mundane. Until a pair of green [...]

Acts not Ads: HumanKind by Leo Burnett

alex — Wed, 08 Jun 2011 01:46:00 +0000

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When you think of advertising you think of crap. Most advertising is crap. Same shit different day, right? Not according to Leo Burnett Wherever there’s a problem, there’s an opportunity. In a sea of bad ads, the cream rises to the top. Over the past few years, renowned and traditional agencies have begun to take [...]

Simplicity in Art Direction

alex — Tue, 24 May 2011 16:08:00 +0000

Posted in Uncategorized

The effective ad is the concise ad.