alexploration

Roaming the Globe so you’re in the know is a website called The Cool Hunter. The blog of an intense and unique advertising agency called ACCESS, The Cool Hunter does just what it’s names suggests: finds and documents anything that can be labeled cool, thoughtful, innovative or original across disciplines diverse as architecture and design to fashion and art, music and food, and bars and offices. This website of such simple design and concept is global in outlook and culturally discerning; it celebrates creativity in all of its modern manifestations.

TCH defines their site as a ‘culture blog’ and has won awards as such. However they stray from reporting on trends and fads, priding themselves in staying “ahead and outside the fickle shifts in taste and style.”

Don’t be too quick to send your new clever project their way to get press, even as impressive as their numbers are (TCH began in 2004 and now has over 1.8 million unique visitors per month.) As uniqueness is a part of their brand image, they only showcase content based on exclusivity. Nothing is published if it can be found somewhere else first.

Whether you’re looking for a source for creative inspiration or just want to kill an hour by looking at some seriously cool stuff, be sure to peruse this site. You’ll find many Cool Hunter highlights amidst this blog going forward.

www.thecoolhunter.net